A high proportion of audiences are on social media, they are absorbing content, searching for what they want, and actively seeking out eCommerce. To not have a social media presence now is to miss a massive opportunity to sell.
Most socials have some sort of advertising options now where you can pay them to promote your posts. These can be pretty useful if you know exactly who to target and have a budget to spend.
Self-promotion however can be free! This would involve sharing, creating content your audience is interested in, and competitions. You do however need to be careful not to come off as spammy or you could irritate your audience. Think about it this way – you want to be a professional business and not a pyramid scheme.
Whether social media is your main form of selling or just an addition to your arsenal, remember – customer service on social media has come to be expected with a wide range of audiences. They expect easy access to answers and problem-solving. And if you’re missing completely you are likely to lose business, who buys without looking at reviews anymore?
IV Digital 