In my previous post I spoke about what backlinks are and where they come from – referrals. Now I’d like to got through a whistle stop tour of how you could get them! Ways to get backlinks: Create content Creating interesting and engaging content and sharing it to your audience in ways that are easyContinue reading “How do I get backlinks?”
Author Archives: ivickers
What is a backlink?
This is one of my super simple to the point answers. What is a backlink? It’s a link to your website from another website. That website is then a referral site for your website. A referral website can link to yours multiple times to different pages or from multiple pages of their own. The keyContinue reading “What is a backlink?”
Traditional SEO vs Amazon SEO
During one of my recent delves into the world of digital I was asked to explore the differences between SEO for traditional web – your search engines and the like, against the eCommerce giants Amazon. Initially I thought that there wouldn’t be much of a difference as I tend to find that at least goingContinue reading “Traditional SEO vs Amazon SEO”
What are referral domains?
Referral domains are domains that have at least one link from their websites/sources to your website. Links from these sites are called backlinks. You can get multiple backlinks from one referral domain. One of the key digital marketing jobs would be to analyse all the backlinks your website gets to ensure that the links toContinue reading “What are referral domains?”
When do search engines crawl my website?
Short answer – between four to thirty days. If your website gets a lot of traffic then it’s likely to get crawled more often and it will look for new content first. It’s one of the reasons that providing high quality content is so important. The information gathered in these crawls is processed and addedContinue reading “When do search engines crawl my website?”
How do I find my keywords?
First – what are keywords? It’s a term digital people use to describe words that are ‘key’ to our strategy. They are words that are relevant to what you want to sell/advertise/gain traffic for and the name of the game is to find the most relevant words to you that have the highest volume, achievableContinue reading “How do I find my keywords?”
What type of SEO should I use on my products?
Each of your product pages should take into consideration technical and content based SEO as a way to optimise them and help the search engines appropriately rank you as highly as possible. Things you’ll need to do: ◦ Choose and research your keywords, choosing the most appropriate, with the highest search volume and aiming forContinue reading “What type of SEO should I use on my products?”
Should I be using recommendations?
If you are running an eCommerce website with a range of products you may be wondering if using a recommendation block could increase your conversion, or whether it’s just a fad we’ve all jumped on. Recommendation blocks are usually showing things such as ‘you’ll also love’, ‘best sellers’ and ‘recently viewed’. They work on ourContinue reading “Should I be using recommendations?”
Why you should use social media marketing
A high proportion of audiences are on social media, they are absorbing content, searching for what they want, and actively seeking out eCommerce. To not have a social media presence now is to miss a massive opportunity to sell. Most socials have some sort of advertising options now where you can pay them to promoteContinue reading “Why you should use social media marketing”
Google analytics 4 – initial thoughts
On the 1st July 2023 google analytics will switch to its new system G4. But what does that mean? In its basic form it means from that date google analytics users will be using a new interface and the look and functionality will be changing. There will also be a bit of tech wiggling thatContinue reading “Google analytics 4 – initial thoughts”
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