What social platform should I use for my business?

The best use of social platforms would be to have a presence on all popular platforms such as Facebook, Instagram, Twitter, YouTube, or Pinterest. The key is to pick the platform that most suits your product and where your audience is.

When using multiple platforms however it’s important to tailor your content for each. If you know you’ll only have time to create content for one it’s better to make good content for the most suitable platform than spamming multiple platforms with inappropriate things.

For example – a grocery would potentially be able to get some fantastical fancy photos of fruits and veg that could be great on Instagram but the reach could be too wide and potentially not weld profit. On Facebook, however, you could target your fruit and veg to local groups, offer delivery, and promote via shares or paid targeted ads very easily. So show off the images on Instagram and Facebook but you may have to accept awareness from Instagram and conversion from Facebook.

Videos are one of the most popular and effective media online. If your product can be advertised via video get creative and show us what you’ve got!

Pinterest is a bit of an underrated platform but it is a growing media for businesses. It’s great if you have a website to link out to, just make sure what you posts link relevant pages or you risk search penalties.

Consideration should be very much towards whatever you are promoting. For example, if you are a florist take some pictures of those beautiful flowers. If you are a dog groomer get permission to share photos of your work, trying to start conversations, social media algorithms are very much about social interaction so if you get people to stop and look at your pictures and your videos then you can get more people to view them they will promote and advertise your post more.

Try and stay active, pages are more trusted if active, and get more social promotion from the algorithms because you’ll have more interactions.
On Facebook desktop, you can schedule posts so you could schedule a few posts in the week in one day.

Make it fun, interesting, and interactive. Try things, if it doesn’t work don’t do that again. Make sure you keep an eye on your insights to see what’s performing well and what isn’t.

Finally, be mindful of what you post. Make sure it’s on brand and professional, while you can delete posts once it’s out in the world anyone can screenshot it and keep it for reposting. So be respectful and only post what is right for your brand.