On the 1st July 2023 google analytics will switch to its new system G4. But what does that mean?
In its basic form it means from that date google analytics users will be using a new interface and the look and functionality will be changing.
There will also be a bit of tech wiggling that needs to happen to ensure you are still accurately tracking your metrics (although hopes are that the new system will do even better then before).
You can and should setup the new system to run parallel to the current system asap. This is so you get as much historical data built up as possible- it won’t be back dated.
This requires a new tag type in the back end and some goal configuration (depending on your setup type).
From a users perspective it looks like someone finally took the system off the developers and went ‘can we please make this easy for sales and marketing teams to find things!’. It looks split into areas for different needs and hopefully will be clearer in reporting. Fingers crossed!
If you’d like advice on moving onto G4 please feel free to contact me.
IV Digital 