First – what are keywords? It’s a term digital people use to describe words that are ‘key’ to our strategy. They are words that are relevant to what you want to sell/advertise/gain traffic for and the name of the game is to find the most relevant words to you that have the highest volume, achievableContinue reading “How do I find my keywords?”
Tag Archives: user experience
Should I be using recommendations?
If you are running an eCommerce website with a range of products you may be wondering if using a recommendation block could increase your conversion, or whether it’s just a fad we’ve all jumped on. Recommendation blocks are usually showing things such as ‘you’ll also love’, ‘best sellers’ and ‘recently viewed’. They work on ourContinue reading “Should I be using recommendations?”
Google analytics 4 – initial thoughts
On the 1st July 2023 google analytics will switch to its new system G4. But what does that mean? In its basic form it means from that date google analytics users will be using a new interface and the look and functionality will be changing. There will also be a bit of tech wiggling thatContinue reading “Google analytics 4 – initial thoughts”
What the hell is eCommerce?
What the hell is eCommerce? This was the question I had 8 years ago at the end of my university career. I had just wrapped up my degree and was looking for the next step in my life when I came across an opportunity to be an eCommerce intern at SportsDirect. Now, considering I wasContinue reading “What the hell is eCommerce?”
Who is IV Digital
Hi, I’m Izzy. I am a digital professional who has held numerous digital positions over the last 8 years for some amazing brands. Gaining experience in SEO, PPC, UX, analytics, CRM and content marketing. My aim is to continue learning in this ever changing digital environment and help those around me. This includes sharing myContinue reading “Who is IV Digital”
IV Digital 