If you are running an eCommerce website with a range of products you may be wondering if using a recommendation block could increase your conversion, or whether it’s just a fad we’ve all jumped on.
Recommendation blocks are usually showing things such as ‘you’ll also love’, ‘best sellers’ and ‘recently viewed’. They work on our cultures habits and expectations for ease. People don’t want to be searching for ages looking for things and if there is a way to make the buying journey easier and increase cart value by up selling… there’s hardly a marketer out there that wouldn’t jump on it.
But should you be using it? The answer to that depends on your traffic, your range of products, your expectations and your budget.
I have seen companies make thousands through recommendation blocks – the key is in testing them. Whether you’re using them on content pages, category pages or product pages – one does not fit all! And you should never assume your first thought will be the best one. Move the position, test different versions and views and use actual data from your customers to create a website that suits their buying styles.
If you would like an opinion on whether your website would benefit from recommendations please feel free to contact me for a consultation.
IV Digital 