Each of your product pages should take into consideration technical and content based SEO as a way to optimise them and help the search engines appropriately rank you as highly as possible.
Things you’ll need to do:
◦ Choose and research your keywords, choosing the most appropriate, with the highest search volume and aiming for obtainable keyword difficulty
◦ Ensure that those keywords are organically used in many places on your product page, e.g. titles, descriptions, meta descriptions, image titles, urls and keyword sections
◦ Ensure page load is below 2 seconds, that the page is crawlable and there’s no back end issues with the URL
I may go into technical SEO at a later date as that’s an art form by itself, that is often a team effort between content managers and developers.
For an example of what you should be aiming for you should have a look at your competitors product pages and see what they’re doing that’s enabled them to rank for your keyword.
I recently worked in a site who’s competitor had managed to get the keyword on page 55 times in an organic way that made sense, compared to their 9. Who is the search going to choose?
The search engine will also take into account your sites web authority when choosing rankings so it’s important to bear those in mind when working on SEO as a whole.
If you’d like more information on product SEO and how to rank better please feel free to contact me for a consultation.
IV Digital 