During one of my recent delves into the world of digital I was asked to explore the differences between SEO for traditional web – your search engines and the like, against the eCommerce giants Amazon. Initially I thought that there wouldn’t be much of a difference as I tend to find that at least goingContinue reading “Traditional SEO vs Amazon SEO”
Tag Archives: SEO
What type of SEO should I use on my products?
Each of your product pages should take into consideration technical and content based SEO as a way to optimise them and help the search engines appropriately rank you as highly as possible. Things you’ll need to do: ◦ Choose and research your keywords, choosing the most appropriate, with the highest search volume and aiming forContinue reading “What type of SEO should I use on my products?”
Stop ignoring your SEO!
For those who don’t know SEO stands for search engine optimisation and if you have a website in 2022 and aren’t looking into it, you may as well be carving your posts onto a cave wall. A good SEO strategy is pivotal for improving traffic to your website. It helps users find your online contentContinue reading “Stop ignoring your SEO!”
Getting into eCommerce and why
Personally, getting into eCommerce was a complete accident of exploring options and just following through on whatever seemed interesting at the time. After an internship, I was taken on as a full-time employee. Did a lot of work on SEO and site optimisation, moved onto coding and user experience, and developed more using different toolsContinue reading “Getting into eCommerce and why”
What the hell is eCommerce?
What the hell is eCommerce? This was the question I had 8 years ago at the end of my university career. I had just wrapped up my degree and was looking for the next step in my life when I came across an opportunity to be an eCommerce intern at SportsDirect. Now, considering I wasContinue reading “What the hell is eCommerce?”
Who is IV Digital
Hi, I’m Izzy. I am a digital professional who has held numerous digital positions over the last 8 years for some amazing brands. Gaining experience in SEO, PPC, UX, analytics, CRM and content marketing. My aim is to continue learning in this ever changing digital environment and help those around me. This includes sharing myContinue reading “Who is IV Digital”