In my previous post I spoke about what backlinks are and where they come from – referrals.
Now I’d like to got through a whistle stop tour of how you could get them!
Ways to get backlinks:
Create content
Creating interesting and engaging content and sharing it to your audience in ways that are easy for them to share.
This could include data driven studies, guides, infographics and visuals.
Supplier links
If your website sells or partners with other peoples website it’s an excellent opportunity to earn good quality backlinks.
Reach out to those contacts and ask how to get your website linked.
Link gap analysis
There are tools available that can help you find out the websites that link to your competitors but not to you.
Tool such as SEMrush have specific backlink gap tools that can help you find an analyse those websites to find and contact prospective sites and even finds their contact details for you.
You can then contact them with why you are suitable for the to link to – perhaps by offering some exclusive content relevant to them.
Regain backlinks
By using free tools such as google search console you can pull reports from the top linking sites. This will show you who was linked to you in the past, by knowing this you can reach out to them to see if they will link to you again or if the link is broken either fix it, redirect it to a working page or contact the site with the correct url.
Skyscraper content
The idea of this is to create content that covers a wide scope of a topic and make it better then your competitors.
So that search will see high traffic, high time on page and prioritise your content over others.
It’s worth bearing the ‘better’ part of that criteria in mind as with searches such as Google cracking down on poor SEO and content quality keyword stuffing won’t cut it in the new world!
That’s just a couple examples of how to get backlinks, if you’re interested in finding out more or getting a backlink audit and plan please feel free to contact me.
IV Digital 