This is one of my super simple to the point answers.
What is a backlink? It’s a link to your website from another website.
That website is then a referral site for your website. A referral website can link to yours multiple times to different pages or from multiple pages of their own.
The key thing that you want to keep an eye on is ensuring that the websites linking to you want to be quality websites. If you get too many toxic websites linking to you that makes your website look bad!
It’s a good idea to review these backlinks regularly via google search console for example and if they aren’t websites you want to be associated with either contact them and request to be taken off OR add them to your disavow file.
(If you don’t know what that is I’ll be sure to add it to my blog list for you shortly) alternatively please feel free to contact me and I’m happy to discuss.
IV Digital 