First – what are keywords? It’s a term digital people use to describe words that are ‘key’ to our strategy. They are words that are relevant to what you want to sell/advertise/gain traffic for and the name of the game is to find the most relevant words to you that have the highest volume, achievable difficulty and lead level you are looking for.
But how do you to that?
Know your product. Start by making a list of all the obvious words you think is related to your product. Then, pop over to a keyword search tool (there are free ones online) and search for those words.
These tools will show you what volume of monthly search that term gets and give you an idea of other terms you could target instead that might be easier to rank for.
Once you have those keywords you need to go through the pages on you website and ensure the are on there! You have to add them in a the that makes sense and adds value. This could involved titles, meta descriptions, image names, urls, descriptions or anything.
And… that’s it! It’s important to note that you should do a keyword review at a minimum annually to ensure your word hasn’t lost value. In which case you need to start the optimisation process again.
IV Digital 