Traditional SEO vs Amazon SEO

During one of my recent delves into the world of digital I was asked to explore the differences between SEO for traditional web – your search engines and the like, against the eCommerce giants Amazon. Initially I thought that there wouldn’t be much of a difference as I tend to find that at least goingContinue reading “Traditional SEO vs Amazon SEO”

How do I find my keywords?

First – what are keywords? It’s a term digital people use to describe words that are ‘key’ to our strategy. They are words that are relevant to what you want to sell/advertise/gain traffic for and the name of the game is to find the most relevant words to you that have the highest volume, achievableContinue reading “How do I find my keywords?”