During one of my recent delves into the world of digital I was asked to explore the differences between SEO for traditional web – your search engines and the like, against the eCommerce giants Amazon.
Initially I thought that there wouldn’t be much of a difference as I tend to find that at least going in and doing the basics improves content on all platforms. However, after some interesting research and personal reflection I will now concede there’s a defined difference that deserves attention and consideration.
Traditional
⁃ Page titles
⁃ Headings
⁃ Meta descriptions
⁃ Body copy
⁃ Image alt text
Amazon
⁃ Product titles
⁃ Descriptions
⁃ Bullet points
⁃ Backend keywords
⁃ Image quality
⁃ Image keywords
The bones are really the same – ensure you do your keywords strategy for products, optimise all areas you can on each platform (be that website or Amazon) and aim for the best quality you can.
The difference is really in what each platforms algorithm is prioritising. Search: traffic and CTR (click through rate) and Amazon: conversion and CTR.
If you you want to do well on Amazon it’s plain that a good knowledge of SEO is key, whether you take the time do implement that yourself or hiring externally.
If you have any questions about how to get started with your Amazon SEO feel free to contact me.
IV Digital 