PPC (pay per click) is one of the most effective digital marketing techniques, it can quickly get you to the front page of Google, for a price. You can choose the audience you want to target and get your content to them in key positions in search and throughout the online universe. One of theContinue reading “How to get started with PPC”
Author Archives: ivickers
Stop ignoring your SEO!
For those who don’t know SEO stands for search engine optimisation and if you have a website in 2022 and aren’t looking into it, you may as well be carving your posts onto a cave wall. A good SEO strategy is pivotal for improving traffic to your website. It helps users find your online contentContinue reading “Stop ignoring your SEO!”
Getting into eCommerce and why
Personally, getting into eCommerce was a complete accident of exploring options and just following through on whatever seemed interesting at the time. After an internship, I was taken on as a full-time employee. Did a lot of work on SEO and site optimisation, moved onto coding and user experience, and developed more using different toolsContinue reading “Getting into eCommerce and why”
What social platform should I use for my business?
The best use of social platforms would be to have a presence on all popular platforms such as Facebook, Instagram, Twitter, YouTube, or Pinterest. The key is to pick the platform that most suits your product and where your audience is. When using multiple platforms however it’s important to tailor your content for each. IfContinue reading “What social platform should I use for my business?”
What the hell is eCommerce?
What the hell is eCommerce? This was the question I had 8 years ago at the end of my university career. I had just wrapped up my degree and was looking for the next step in my life when I came across an opportunity to be an eCommerce intern at SportsDirect. Now, considering I wasContinue reading “What the hell is eCommerce?”
Who is IV Digital
Hi, I’m Izzy. I am a digital professional who has held numerous digital positions over the last 8 years for some amazing brands. Gaining experience in SEO, PPC, UX, analytics, CRM and content marketing. My aim is to continue learning in this ever changing digital environment and help those around me. This includes sharing myContinue reading “Who is IV Digital”
IV Digital 